What It Takes to Develop Tech Partnerships...
Head of Partnerships Rhys Perkins looks back at a year of developing tech relationships at Vindico It’s been a whole year since Rhys joined the Vindico team to head up our tech partnerships – and one year on, the relationships pro reflects on a whirlwind 12 months and a whole lot of purple. Vindico: How did you end up joining the purple side? Rhys: It started as all things do – with a good steak and a chat! I’ve known Jo for many years and have always met up for coffee and events and watched the growth, culture and fun that he was creating at Vindico. Then, just over a year ago, Jo called to invite me to come on board. After explaining the journey the business was on, I jumped with two feet into the new role of Head of Partnerships. Vindico: Seems like a typical ‘Jo’ onboarding approach! What exactly does the Head of Partnerships role involve? Rhys: I lead Vindico’s overall engagement strategy for the business. This involves supporting both internal and external projects, liaising with our wonderful existing clients, finding and engaging with new businesses who haven’t heard about Vindico yet and don’t currently ‘Think Purple’, and starting conversations that help businesses to better understand tech – and to show them how it can simplify and optimise each unique business scenario. Vindico: Sounds like there’s plenty of variety. What do clients have in common? Rhys: The clients we work with come from all sectors and industries but have a few things in common. They want to grow their business, they’re passionate about what they do, they’ve come to a point where they have too many ‘productivity’ apps and systems that don’t talk to each other, and they need to create a better way of working. Essentially, they want to make their working lives simpler and better but don’t know how. Vindico: What tech trends are you seeing / using to help businesses achieve simpler and better ways of working? Rhys: One of the biggest emerging trends of 2023 is the rise of AI, and how it can be used by businesses to help support business growth. Part of my role involves showing clients that it’s not something to fear, but a tool that lets us to ask better questions to deliver better, data-driven outcomes. And, speaking data, that’s another big trend. Data is something every business has, but so many aren’t using it effectively to drive business growth. It’s not about tons of data, it’s about meaningful data that businesses can understand and utilise to help drive better business performance. Vindico: What does a typical workday look like? Rhys: A normal day starts with walking my dog by the river, and normally get covered in mud before I start. I also have three kids, including a 14-week-old baby, so I try to make sure I get them ready and to school on time, and I make my wife a coffee in bed every morning before my Vindico duties begin. My workday is really varied and involves a mix of meeting clients and prospects remotely and in-person, engage with our team to understand where we are with projects and timelines, consuming lots of coffee, and trying to get someone to give me tickets to the NFL! Vindico: When you’re not working, how do you unwind? Rhys: Unwind? I have three kids! But seriously, I love to cook and feed people, and I love watching rugby, the NFL (the packers are my team, and ice hockey (of course I support the Cardiff Devils). Vindico: Lastly, why is purple your favourite colour? Rhys: Purple is something that defines our business at Vindico and it’s what we’re recognised for wherever we go. I’m known as the tall purple guy, and at events people talk about “those purple guys”. It’s a total conversation starter and it leads to people talking with us and wanting to get to know us. You can find out more about Vindico’s lovely clients and tech partnerships here. Haven’t already started Thinking Purple? Click here to get in touch
New Sponsorship Deal for Vindico!...
Vindico has signed a new sponsorship deal with Pontypridd United Vindico is excited to announce a brand-new partnership with Pontypridd United FC. Pontypridd United are the only club in RCT to have played men’s and women’s football at the highest level for the past 25 years. It’s great news for the community, and the club is going from strength to strength – signing four local Welsh players to the men’s side this month. And with that came an opportunity for Vindico to sponsor the talented Ben Margetson. Margetson joins Pontypridd United from from Kidderminster Harriers FC, and will be available for selection from 11 February, when the team go up against Airbus UK Broughton. “We are immensely proud to be supporting Pontypridd United FC,” says Vindico’s Head of Partnerships Rhys Perkins. “The ethos and ambition of the club are truly inspiring, and they’re actively supporting young children to engage with sport, which is something we as an organisation are passionate about. “We wish Ben Margetson every success at the club and look forward to watching him play as our sponsored player.” We at Vindico are avid sports fans, and although sponsoring Pontypridd United is our first foray into the highest level of Welsh football, it’s not our first and only sports partnership. Vindico is also proud sponsors of Scarlets Rugby and the Cardiff Devils ice hockey club. We’re also known for our tech partnerships with sports teams too, working with the likes of the WRU, Wheelchair Rugby, Sale Sharks, and Team GB ice hockey to name a few. So, for now, when we’re not donning rugby shirts or hockey jerseys, you’ll catch us loudly cheering
Vindico Partners with Principality Stadium for the Six Nations ...
Principality Stadium is using Vindico’s SWAPP app once again to keep fans, staff, and contractors safe this Six Nations Following a string of successful sporting and music events, Principality Stadium is again turning to SWAPP to keep everyone safe during the upcoming Six Nations rugby tournament. SWAPP originally caught the attention of Principality Stadium and the WRU in October 2020. It was adopted to safely bring us the Autumn Internationals and the Six Nations during the pandemic. Following its success, it was later adopted by several teams and stadiums, including Scarlets Rugby, Cardiff Rugby, Sale Sharks, and the Elite Ice Hockey League. Today it helps venues including Principality Stadium, Sixways Stadium, and Parc Y Scarlets to safely manage staff, teams, contractors, and visitors. It’s also been adopted by businesses including Andrew Scott and Transport for Wales. And for this Six Nations campaign, SWAPP’s adding a whole new batch of improved features and updates to help optimise match days at Principality Stadium. “Our SWAPP platform takes a process run by WhatsApp, email, and texts and bringing it all into on smart place,” says Vindico’s Head of Partnerships. “The SWAPP platform then provides Principality Stadium with live information that supports the management team with safety, staffing, and customer experience. It also saves them time and energy in organising and engaging with their teams – making for a simpler and better process.” As we enter our third year of partnering with Principality Stadium and the WRU, we’re excited to be rolling out even more new features to help the venue optimise time, efficiency, accuracy, and experience. “We are proud to be able to partner with Principality Stadium and the WRU to support yet another exciting Six Nations campaign,” adds Rhys. “Vindico is all about tech for good. So, being able to support this incredible Welsh sporting event, while giving the stadium the tools to help keep fans, staff, contractors, and media teams safe is what we’re all about.” For more information about SWAPP – and how it can help your team, business, or event stay safe and compliant – click here to get in touch with