Vindico Invited to Guest Speak at TheStadiumBusiness Summit 2022

Vindico MD Jo Polson will be guest speaking at this year’s TheStadiumBusiness Summit, which takes place 5 – 6 July 2022.


TheStadiumBusiness Summit is the world’s leading meeting for owners, operators, and developers of stadiums, arenas, and sport venues. And with a focus on embracing technology, innovation, and transformation post-pandemic, it couldn’t be a better fit for Vindico.

We’ve got a long history of collaborating with stadiums, sports teams, arenas, and venues. And when Covid hit, Vindico was the first place many turned to adapt their approach, rethink their processes, and implement the tailored tech needed to reopen safely during and post-pandemic.

In the last three years, we’ve helped stadiums including the Principality Stadium, the Arms Park, Parc Y Scarlets, Sixways Stadium, Nottingham’s Motorpoint Arena, and Ice Arena Wales. We’ve also worked with organisations including the WRU, Scarlets Rugby, Cardiff Rugby, Worcester Warriors, the Elite Ice Hockey League, and the IIHF.

The reason?

Tailored tech.

“I sometimes wish we were like other software companies,” says Vindico MD Jo Polson.

“You know, companies with that one suite on their shelf. But we’re just not. Our work is as unique as you are. And that means every client is looking for something different.”

And that’s where tailored tech comes in.

Based on our own innovation – SWAPP (Smart Workplace Application) – our tailored tech solutions didn’t just help our clients in the sporting and events field to tackle new problems presented by Covid, they’re also helping them solve old ones, and prepare for any potential challenges in the future.

Or, as Jo puts it, “We don’t know what we don’t know yet. But digital knowledge transfer is helping us create solid, robust foundations that are helping our clients operate smoothly, adapt quickly, and all while putting people’s wellbeing first. And we implement these unique roadmaps at our clients’ own pace, on their own roadmaps, to give them what they need for tomorrow.”

So far so synergistic, but what will Jo be sharing at the conference?

“We’re not attending the event to push anything. It’s about raising awareness of those sleeping speed bumps the industry faces post-covid. And it’s about sharing an idea to make us all a bit better.

“A problem well stated is a problem half solved.

“I wish we could take that line as my own, but it belongs to Charles Kettering. He’s one of our favourite people to quote, and a wonderful innovator, whose inventions include the electric starter motor for cars and the electric till register. He was a clever guy!

“But using his quote as inspiration, I’ll be asking how well attendees understand their own business, and how everything ties together within that structure.

“For most businesses, that process map doesn’t exist. And when does, it’s rarely kept up to date.

“If we can share knowledge and spark a conversation that helps businesses become a bit better, then I’ll have done my job.”

You can catch Vindico’s MD Jo Polson guest speaking at TheStadiumBusiness Summit on 5 and 6 July at Emirates Old Trafford in Manchester. You’ll also find our team at the event, who’ll be on hand to share even more #ThinkPurple ideas.

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