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The power of positive word-of-mouth
When you have a good experience with a product, be it a gadget, a movie or a household product you tell other people about that positive experience right? More » |
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Making a TVC with BG – it’s just so easy.
Has there ever been a time when marketers needed to be more flexible in terms of their ability to respond rapidly to challenges? More » |
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Shopping with a Conscience
As consumers become more aware of the environment around them and how their... More » |
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Brand Loyalty – easier said than done
A report has emerged recently that broadly determined that wealthy Australians are becoming increasingly less brand loyal, willing and ready to switch at any moment to a brand that suits their needs a little better. More » |
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Why Generation Y is Worth Getting to Know
Generation Y, aka those born between 1980 and 1994, are unlike any generation before them – and need to be understood before advertisers can successfully market to them. More » |
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Broaden Reach With Behind the Brands
A Behind the Brands web component can broaden your campaign’s reach - find out how. More » |
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Women Remain Australia’s Primary House Cleaners
A recent survey has found that 74% of women claim to be the primary cleaners of their household More » |
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Behind the scenes in Canada with Coca-Cola Ltd.
Coca-Cola Ltd and their new product Minute Maid Fruit Solutions include Brand Power in their marketing mix. More » |
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Behind the scenes from the NESCAFE Frappe Zoot Review shoot
Georgie Parker and Sophie Falkiner cool down with NESCAFÉ Frappe. More » |
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Meet our cameraman - Dave Richardson
If you’ve ever been on a Brand Power shoot chances are you’ve met our larger than life cameraman Dave Richardson. Curious to learn more about this BG legend, copywriter Michelle Legge threw a few questions his way. More » |
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